Why Microsoft wants to buy Tiktok?

byTechpratik •
0

  At first glance, Microsoft's talks to acquire TikTok's US operations from Chinese owner ByteDance seems somewhere between odd and crazy. But at second glance and beyond, it could be a brilliant strategic move.                              

microsoft

That's because the deal is all about data, the cloud, and an opportunity for Microsoft to own something that could be as big as YouTube for the next generation — complete with at least 80 million US users already (and probably more, given that the app has been downloaded 2 billion times) — at a potentially bargain price, thanks to the growing list of companies and governments banning or threatening to ban the app.
And if the deal goes through, it would also take a shot at M ..

And if the deal goes through, it would also take a shot at M ..

Read more at:
https://www.businessinsider.in/tech/enterprise/news/if-microsoft-buys-tiktok-it-could-be-bad-news-for-google-cloud/articleshow/77341038.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
And if the deal goes through, it would also take a shot at M ..

Read more at:
https://www.businessinsider.in/tech/enterprise/news/if-microsoft-buys-tiktok-it-could-be-bad-news-for-google-cloud/articleshow/77341038.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
And if the deal goes through, it would also take a shot at M ..

Read more at:
https://www.businessinsider.in/tech/enterprise/news/if-microsoft-buys-tiktok-it-could-be-bad-news-for-google-cloud/articleshow/77341038.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
And if the deal goes through, it would also take a shot at M ..


TikTok is scrambling to keep its American presence alive, and Microsoft has emerged as a potential, albeit unlikely, savior.
Microsoft (MSFT) on Sunday said it is pushing forward with talks to acquire TikTok, following a conversation between CEO Satya Nadella and President Donald Trump, who previously threatened to ban the app in the United States.
The transaction could be complicated and difficult to accomplish. And Microsoft has in recent years shifted its strategy away from consumers toward businesses.
Still, analysts say the deal is almost certain to be worthwhile for both companies.

It's clear why TikTok would be interested in the deal: Trump has said he will ban the app if it doesn't find an American buyer by September 15. Microsoft may be TikTok's only hope. While other Big Tech firms might seem like a more natural fit to acquire TikTok — Facebook (FB), Google (GOOGL), Amazon (AMZN) and Apple (AAPL) are facing antitrust scrutiny that would likely get in the way of an acquisition.
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